BizBriefs™ Overview

Professional video production for the web at 25% of the cost

Video production services are typically billed by the day in order to cover the costs of crew and equipment. This means that you'll be paying for extra time which is wasted when filming a short video for the web.

Our unique approach with BizBriefs™ involves filming for multiple businesses in a given day, introducing an economy of scale. We also limit and streamline a few other variables without affecting the quality of the final product, resulting is a savings for you of up to 75% of the typical costs of production!

The BizBriefs™ Process

The first step is to contact us in order to book for one of our upcoming filming dates. Once you have booked a package with us, one of our BizBriefs™ producers will be in touch and will have you complete a short questionnaire.

Preparing the 'Script'

Your video will be filmed in an 'interview' style, therefore all that will be necessary will be a series of questions and answers as opposed to a traditional script.

You certainly know your business better than we do, and typically companies will have a very clear idea of the message they are hoping to convey. But if not, we have a standard set of questions involving things like the history of your company, an overview of your products or services, benefits, and how someone might get in touch or find out more.

Production (Filming)

Our Business Profile Vidoes are filmed at your location in a 2-hour period. After taking about 30-minutes to setup, our BizBriefs™ producer will conduct a short interview with you and/or your staff which will take about 30-minutes to complete. Another 45-minutes or so will be spent filming additional 'b-roll' footage of the exterior and interior of your business with your guidance.

For an Executive Profile Video, please allow about an hour of time for filming in our studio. Once you are comfortable in our studio, your BizBriefs™ producer will begin by reviewing with you the questions we will be covering (and your answers). We will then run through the set of questions two times on camera, as your answers will most likely be more concise as you get 'warmed up' the second time around.

During your interview, if you make a mistake, no problem. You can just stop, take a breath, and start again. Our goal is to make this experience as comfortable as possible for you, and to make you feel like you are simply having a conversation. Hopefully you will forget the cameras are even there.

Post-Production (Editing)

We will now choose the best takes and edit the video into a short, compelling story. At this stage you should have provided us with any images or video clips you would like to see incorporated. A completed video of roughly 2-minutes in length is uploaded for your review.

Once approved, the video will be uploaded to the BizBriefs™ YouTube channel and optimized for search using keywords and other metadata. Other deliverables will be created such as a DVD's, if applicable.

Why Video for YouTube?

Recent studies have shown that 77% of internet users watch online videos, the average of those watching approximately 6 hours each. YouTube is not only the top video site, but is now the 2nd largest search engine in the world after Google.

Perhaps the most persuasive reason to be on YouTube is that videos now appear in Google's search results and with seemingly favourable rankings, potentially giving your brand a huge boost in search results.

Click here to visit the BizBriefs YouTube channel.